#WeAreAllTeamNT Campaign Launches New Logo and Online Store

Celebrating the Spirit of Sport, Community, and Support Across the North

June 2025, Northwest Territories - Originally started by Table Tennis North, Hockey NWT, and Badminton NWT in the lead-up to the 2023 multi-sport games, the #WeAreAllTeamNT campaign has grown into a territory-wide movement. With over 3,000 hashtag uses across social media and countless moments of community pride, the campaign is now entering a new chapter, with a bold new logo and the launch of an official online store.

#WeAreAllTeamNT shines a spotlight on the people behind the athletes. The parents, volunteers, teachers, coaches, zamboni drivers, recreation staff, and countless others who support Team NT in ways big and small. It is a reminder that success in sport is never achieved alone.

The online store is open from June 23 to July 6, 2025
Orders will ship in time for the 2025 Canada Summer Games
Shop here: https://store.vbsapparel.ca/weareallteamnt/shop/home

This first store opening is a test run to gauge interest and give supporters across the territory a chance to wear their pride. Whether you’re cheering from the stands, packing snacks, driving to practice, or coaching from the sidelines, this is your campaign too.

CONTEST ALERT
The first 5 people to email media@hockeynorth.ca will receive a #WeAreAllTeamNT pin and sticker, a small thank you for being part of something bigger.

A Logo That Reflects the North

The #WeAreAllTeamNT logo is more than just a design, it’s a powerful representation of unity, inclusion, and northern identity. At its center is the hashtag, symbolizing connection and shared purpose. The vibrant, mosaic-style “NT” reflects the diversity of people, communities, and perspectives that make up the Northwest Territories.

The colors draw from the land, deep lakes, green forests, northern lights, and starlit skies, all framed by a white outline symbolizing clarity, resilience, and unity. Like the snow that connects our communities, the outline pulls every piece together.

This logo doesn’t belong to any one organization. It belongs to the people who show up, every day, to support movement, growth, and opportunity for young athletes across the North.

Because it’s not just about the players on the field. It’s about all of us who support, believe, and belong.

#WeAreAllTeamNT